Market Research - Getting Feedback

Once we had decided on the song we were going to use We collected information from different focus groups with various ages both at school and at adults works to get a variety. This meant the age groups were already clustered together, making information more valid and easier to collect. By having the candidates sat down with time to spare, it meant we could delve deeper into their reactions and expand on what they wrote on the forms provided.

This particular group was a year 10 class, and with permission from the teacher in charge we spent some time working with them to see exactly what they thought of the song and whether or not what thoughts or imagery instantly came into their head and what emotions or feelings came about from the song. The results were interesting as we found mixed opinions with a large majority liking Drum and base, as well as liking the Alternative rock song! We found out that the candidates who did not enjoy the song shared similar reasons. For example the main reason the focus group did not like the song was because of the slow tempo. This was further outlined when a large segment of the group raised their hand to liking fast pace drum and base group pendulum. Also lots of imagery such as " a rainy day" "stars in the sky" and emotions "sad" "depressing" "break ups" were emulates through the song. Therefore from these results from the year 10 class we discovered that we would not be aiming our music video at this age audience, however it helped us come up with some interesting ideas for costumes, props and mise-en-scene for our video.