The first audience feedback we received was our first stage in development. We went into several classes at school and also to many adult working places and played the song of our choice. We asked for feedback through a questionnaire on type of music and the most popular was indie therefore thats how we decided to stick with the song choice. Also what thoughts and ideas came into the listeners head when we played the song gave us some go
od ideas of imagery and emotions we needed to portray in music video. Many ideas the focus groups put together were very similar which made our job easier in providing a music video to their liking. Therefore we got inspiration for costume not just from other real product music videos but also suggestions such as dark, grey, brown colour scheme from our questionnaire audience. Adding to this, ideas of setting came from suggestions from the questionnaire participants "scenic background" was a thought that came up several times, hence why we based our setting on a farm with the beautiful fields and open space.
As we moved on with our production, through the stages of editing we kept showing our music video to our class mates and the other media groups in the year. The feedback we got was that the shots were not "stable" enough and too "shaky" therefore we filmed some of the specific shots again and to be more precise added a stabilizer on the entire
video. Furthermore, we received feedback that there were not enough type of shots, there needed to be extra features that added to the concept we were trying to portray, this was therefore where the symbolic shots of the ring, leaves, burning letters in the fire came from.
Finally when we were happy with our final music video product we published it on firstly the social network site Facebook to receive feedback from the general public. As most of the people that commented were in the age we were targeting we received mostly positive feedback as the conventions we used we purposely aimed at that age. Therefore we l
earned that we used these conventions effectively as the audience we targeted enjoyed the video.
We posted our music video on youtube where we got some positive feedback and some negative. Again positive comments on the overall look of the video " i like the close ups on the dancing" and " my favourite bit is when the horse is running" people thought this went well with the sound of the song. However we did receive some negative " although im not sure why its in a barn". From this feedback i have learned that the concept of our ideas could be made clearer the fact it is in a barn depicts a 'prison' or somewhere one could feel 'trapped'. This is where the dance routine will be shot and will help to symbolise the women in the failed relationship before the break up as it is suggested t
hrough the lyrics that she was trapped, "Do the things you always wanted to, without me there to hold you back, don't think just do...". Therefore as it is aimed a younger audience maybe we could have made the connotations of what we were trying to portray more clear. However, overall i think the majority of our target audience understood and could relate to the issues in the music video.
Last of all we had feedback from one of the small target group audience members. This was comments from a woman slightly the target audience age we were aiming at. However we received positive feedback and she showed a great understanding of our concept and the ideas we were trying to create in our music video. Therefore we have learned that there are features that although we aimed at a younger audience that slightly outside of the age range may understand clearer and therefore if we were to do it again maybe open up the target audience range and research into the features they would like to see in a music video, this would open up a wider range of consumers.
Feedback from one of the small group.
‘I thoroughly enjoyed watching the video. The theme was clearly evident throughout and the choice of the two locations successfully represented the emotional turmoil of the characters.
The open space suggested a longing for freedom, whilst the enclosed, gray, dance space gave the illusion of being trapped. The tethered horse used in the first frame suggested being trapped whilst the free horse running used later in the video symbolised the need to break free.
The choice of a dark, miserable, rainy day for filming also helps to symbolise the breakdown of the relationship as the raindrops, which symbolised tears shed.
I suggest that you could perhaps include a few additional close up artistic shots to reiterate and emphasise the symbols that you have already used.’
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