Analysis of Snow Patrol Website

I analysed the Snow Patrol official website to see what relations they made between their web design and music. Also to see how they sold themselves as a bad effectively, what specific techniques and designs they came up with involving what i had already researched in other indie websites and "what makes a good website".

Heading

First of all, the main title/heading of the band "Snow Patrol" is in a large, bold typography. Is it centered in the middle of the of the website page to stand out clearly above

anything else. It is in a simple arial font with no cursive or artistic features which makes it easy for everyone to read. Overall it is certainly clear as soon as the audience enters the website that its focus is Snow Patrol, the name is one of the most important features of a band selling themselves which is why the title is made so clear to its viewers.

Links

The links are an important part of a website they are is a reference to a document that the reader can directly follow, or that is followed automatically. The snow patrol links are places directly under the large, bold title which means straight after looking at the heading they will automatically follow to the links. They are effective on the Snow Patrol website because when hovering over the text for example "home" or "news" the writing is highlighted red to clearly indicated that it is a link. Therefore this meets the features of a good website being easy and

accessible to use.

Imagery

The main image used on the Snow patrol website is a real life picture. This is picture was taken from a tour that Snow Patrol did last year. The redness in the image goes well with the colour scheme as it matches the red snow flake in the main title. Also it stands out well on the black background as it is a contrasting colour to black. The picture is effective as it shows just how popular and how many fans the band has, it really represents the group as an international success with such a large fan base. It is also attractive to the public eye as it is a fairly scenic image and therefore catches

the audiences eye.

Music

On the website is an audio link which is situated directly next to the main heading "Snow Patrol" therefore is it very easy to access and straight away stands out, it needs to be noticeable because it is not a common feature on a website it is unique and different that

the Snow Patrol website has one which only makes it better than others. It allows fans, the audience and viewers to listen to any song they want from the most recent Snow Patrol albums, the songs cannot be downloaded however the purpose

of having an audio link is that if the listeners like the song it will encourage them to consume either the album or song from an internet site or shop. The audio link is very easy to use, simply click on the link then a box appears with the stereotypical play, pause, skip, previous buttons to control what songs the audience want to listen to. This has proved to be a very successful feature for consumption of the bands songs therefore we may consider using this on our website.

Convergence with social network sites

As the links show below, the Snow Patrol website show connections with myspace, twitter, bebo, facebook and youtube. As my research showed in media convergence, by connecting with these internet sites advertises Snow Patrol's music to a wider audience. Especially because the majority of facebook and myspace users are the ages 16-24 which during our market research of the questionnaire we discovered are the most popular when listening to the indie genre therefore became our target audience. The links make it easy for the target audience to access the Snow Patrol site and not only does it have benefits for the band but also for the audience too.