Final Digipak Design

After our research into Digipak's and Album Covers we used all the conventions of successful Snow Patrol covers to come up with our design to suit our music video.

Colours
The colour scheme we chose was quite fair but warming colours like in the other Snow Patrol covers. We used a browny, beige background because a common theme we saw were darker colours in the other album covers. This therefore portrays the theme of the song deep emotions. This was done using IPhoto on the Apple Mac changing the contrast, brightness and saturation.

Imagery

We used the images of a horse and a girl because they are a main part of our music video. We did not want the male gaze theory to but a factor in our album cover therefore we used. The horse which is symbolic for the women in the relationship as it represents beauty rather than sexuality which is what we deliberately wanted to avoid. A the pictures are an important factor in our music video, we chose to display two variations of the same theme, on the front and back of the digipak cover. As on the website we used the same theme on all three of the platforms to reiterate a connection between all three of our media products.

Font

We decided to follow the same theme as the previous Snow Patrol Album Covers with the typography with a relatively small size as we wanted the main focus to be on the imagery of the female and horse. We placed it not directly in the center to gain most attention however just off to the left so it is still noticeable. We contrasted the colours with the background so it is clear and accessible for the consumers we used darker colours black and grey against the lighter background we created. Adding to this, the actual font we used was not too "fancy" and "creative" however just simple therefore looking professional and easy to the eye for consumers to read.