Distribution is how albums get into shops. Distribution companies sign deals with record labels (or very rarely, directly with artists) that gives them the right to sell that label's products to record stores that have an account with that distributor. The distributor takes a cut of income from each album sold and then pays the label the remaining balance.
Some distributors expect a record label to provide them with finished product, but sometimes a distributor will do an "M&D" deal with a label. M stands for manufacturing and distribution. With this set up, the distributor will pay for all of the manufacturing costs of an album up front, and then keep all of the income from the album until that initial investment is paid off.
These distribution companies will market the music product so it is in the public eye. Gone are the days where music was solely advertised in music stores To create positive connotations of music the companies provide press kits, posters, signs, billboards, mobile billboards, TV adverts and even coffee mug branding mainly public places in towns, cities, on buses the most busy areas where a wide range of people are more likely.
Furthermore launch parties and press releases with interviews and previews to the song attract more attention.
Some of the most popular companies are:
The largest independent distributor in the UK, Proper Music Distribution provides top quality distribution services to over 400 labels from around the world supplying UK retailers and export accounts.
Proper Music have now been voted “Distributor Of The Year” two years running in 2009 and now in 2010 at the Music Week Awards.
Nova Music Distributor
After ten years of trading Nova remains one of the primary Independent Distributors of Music and Music DVD in the UK. They specialise not only in placing and selling titles and stocks at Retail and Online but getting effective marketing in place.
They prioritise and work releases at retail and online-schedule and actively promote releases with the label's promotion updates to gain profile on over 300 of the leading Global download and mobile sites Inc. I Tunes & Amazon.
They work with the very best pluggers in the country and Export to all overseas territories, and arrange Manufacturing on labels' behalf and can present a one stop 360% solution to any label's needs.
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