To make our pitch as clear as possible we wanted to plan it carefully before describing our plan, why we decided to do what we did and how we developed our ideas to fit audience expectations and elements often used in the specific genre.
We decided to brake the pitch up into four main points;
1) Original ideas -reasons why we didn't go ahead with our initial ideas
2) Target audience - market research, primary and secondary
3)Inspiration - ( similar genre styles)
4) our final idea - why, what and how
We finally decided on these four headings as they not only covers the main elements of our planning, decision making process and research and analysis but also makes the speechmore interesting to watch as there are four points, and also four members of the group, meaning the audience will be less likely to become bored.
To decide on the headings we held group discussions in both of our weekly meetings to find the four headings which would be the most useful to get across exactly why we planned to do what we did. The democratic style of the group allows us to play around with various ideas and test out which work best. This was key to deciding how the pitch would flow and what it contained.
4) our final idea - why, what and how
We finally decided on these four headings as they not only covers the main elements of our planning, decision making process and research and analysis but also makes the speechmore interesting to watch as there are four points, and also four members of the group, meaning the audience will be less likely to become bored.
To decide on the headings we held group discussions in both of our weekly meetings to find the four headings which would be the most useful to get across exactly why we planned to do what we did. The democratic style of the group allows us to play around with various ideas and test out which work best. This was key to deciding how the pitch would flow and what it contained.
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